At the height of the real estate bubble it was amazing how many people were reading articles on real estate. It seems that every single person was in on the game; trying to flip houses, or buying the dream house they've always wanted at no money down. There was some talk of green real estate, alternative energy, solar panels, installation strategies, and LED lighting, but nothing like there is now after the housing burst.
Today, nearly all articles in the industry have a "green" slant to them.
Whether this is good or bad, and I happen to think it is okay, is perhaps beside the point. Indeed, the reality is that it provides an excellent opportunity for online article authors, one which very few have really taken advantage of, but I think you should. You see, over the years I've written over 500 articles on alternative energy, green real-estate, and environmental issues. And mind you, I am in no way a staunch environmentalist.
Nevertheless, I do get good feedback often as readers email me, thank me for my articles and information, and proceed to ask me other questions, which I in turn use as titles for new articles on the topic. What, I am trying to tell you is that you should be catering to this thirst for knowledge in green real-estate, and writing online content that satisfies the needs and desires of your future potential readers.